Survey Research & Consumer Insights Expert

• Review and evaluate surveys for methodological quality, clarity, and fitness for purpose.
• Assess survey questions for issues such as leading language, ambiguity, double-barreled questions, response-option problems, ordering effects, and respondent burden.
• Evaluate screeners, eligibility criteria, survey flows, skip/display logic, scales, and questionnaire structure.
• Identify potential sources of sampling, measurement, response, and selection bias.
• Assess whether surveys are likely to generate reliable and interpretable data from the intended respondent population.
• Review approaches to survey fielding, respondent recruitment, quotas, sample composition, and data-quality controls.
• Apply practical research judgment to ambiguous survey-design problems where there may not be a single objectively correct answer.
• Provide clear, structured rationales explaining methodological issues and recommended improvements.
• Help evaluate AI-generated survey content and research reasoning against professional research standards.

• Professionally designed, fielded, managed, or evaluated surveys and understand what separates a rigorous, decision-useful survey from one that produces noisy, biased, or misleading results.
• Strong practitioners from market research agencies, consumer insights teams, behavioural science organisations, polling/research firms, or in-house research functions are highly encouraged to apply.
• Candidates do not need to be academic survey methodologists.
• Meaningful hands-on experience designing and/or fielding surveys professionally.
• Strong understanding of questionnaire design and common sources of survey error and bias.
• Ability to critically evaluate survey methodology rather than execute a predefined questionnaire.
• Strong written communication skills and the ability to explain why a survey design decision is methodologically strong or weak.
• High attention to detail and comfort making nuanced judgments with incomplete or ambiguous information.

• Experience working with respondent panels, sampling strategies, screeners, quotas, or survey fieldwork is highly valuable.
• Experience with platforms such as Qualtrics, SurveyMonkey, Alchemer, Decipher/Forsta, QuestionPro, or similar research tools is helpful but not required.

Project and contracting process: Mercor. Applications continue on the provider's website.